Brand Info
Doiy by The Wow Effect Company
Pujades 51 Box 13 08005 Barcelona Spain

About Doiy by The Wow Effect Company

DOIY is now part of The Wow Effect Company! 

The Wow Effect Company gathers 3 gift and design brands based on creativity and surprise: DOIY, Eat My Socks and Another Me.

The brands are fresh, daring, and creative. They play with the unexpected and put a smile on your face!

The good news is, that you can now combine these three brands together in one order!


DOIY is founded in 2008 by Elodie and Jaime in Barcelona, DOIY is a global lifestyle brand dedicated to designing gifts and home accessories.

We design objects for the home and the kitchen that are unconventional, unique, creative,thoughtful and emotional. Every piece has a story. Whether they cheer up, surprise, send gods vibes…they always provoke a pleasurable emotion.

We offer a fresh approach to design, inspired by youth culture, nostalgia and fashion. We love to distort reality and give a different look to the things around us. We run away from the standards and the basics. We break the rules and look for the beauty in the unexpected.

Learn more about our lines:


Our Objects for the Home are accent pieces that will make a statement in your house.

In our home line, we explore experimental forms and new expressive routes.

Each piece is a unique and edgy design that will enhance your space.


Our objects for the kitchen are a series of surprising and beautiful accessories that will give that unique touch to your table. From stackable glasses to serving boards or bottle openers, each piece has its own personality and will make a statement.