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About Doiy

Who is DOIY?

DOIY brings objects to life. We use design to create objects with soul, interpreting reality to shape gems of creativity that bring cheer to the modern life. Every DOIY object is thought to be both used and admired, owned and shared. No matter if you are on holiday, enjoying a rainy day at home, keeping the rhythm of your daily routine or having a party with your friends: we create designs that bring emotion, make life brighter and spice up our everyday lives with poetry and amusement. Our philosophy at DOIY runs in a circle where form does follow function. But function needs emotion too.

What is our story?

DOIY was born out of alchemy between people seeking the same playful, intriguing, creative challenge. Elodie’s restless creative mind and Jaime’s search for beauty and perfectionism found themselves together under the same sky. It was in Barcelona, in 2008. During an improvised late night conversation their fate came in. Against the picturesque backdrop of a tiny Spanish apartment, Elodie and Jaime crossed their wills to use their creativity, youth, and enthusiasm to shape something together. It didn’t take too long: the next morning they quit their jobs. A new democratic design: affordable and beautiful, useful and charming, global and universal. The vision was clear from the beginning, a huge help in those early days when everything else was still blurry and indefinite. Then it was the time for the first objects, the big struggles and early success. The great curiosity and the unstopping will to explore made the brand recognizable, expand on a global scale and, most importantly, be loved. From Barcelona to Tokyo, from New York to Paris,the brand grew and grew. With endless passion, hard work, and great pleasure, DOIY is now bringing creativity and beauty to many people around the world: with the final aim to make their lives better, even just a little bit.

What are our goals and values? Our main values are optimism, creativity, emotion, transparency and honesty, team-spirit and collaboration. Our goals are to enjoy working, keep renovating ourselves constantly and never stop surprising our customers.

What is different about us? We create unique products, which mix in a unique proportion of the ingredients for creativity, design, trends…and they always come with a special emotional twist.